If you, as a business owner, manager, or marketer, have yet to leverage the power of video marketing, now is the second best time to start. Google has already made video a key indicator for search engine optimization (SEO). Pages with videos not only tend to rank higher than pages with static content, they have better click-through rates as well. Besides, video marketing also gives you the means to improve customer experience.
Since video marketing continues to evolve, it’s crucial that you stay on top of the learning curve. This involves understanding how new trends can help further your cause. Once you do, you may incorporate them in your video marketing strategy for 2023 and watch the benefits unfold.
- User-Generated Content
Several businesses already include user-generated content in their social media marketing strategies to build relationships with their target audiences in a cost-effective manner. User-generated videos shared through social media platforms help reach out to more consumers, establish trust with customers, drive purchase decisions, and improve sales.
- Short Form Content
Just about every popular social media platform has embraced the short-form video concept, prime examples of which include TikTok, Instagram Reels, and YouTube Shorts. Data from a HubSpot survey shows that 47% of marketers feel short-form videos hold the most potential to go viral. It also suggests that short-form videos lead the race when it comes to building engagement and generating leads. With Gen Z continuing to flock to TikTok, it’s plain to see that short-form videos will continue finding more takers in 2023.
- Vertical Videos
A vertical video is one that is created in portrait mode, with a 9:16 aspect ratio. With a large number of people now using their phones to access online content, video creators are shifting to vertical from horizontal. Consider this – every video you post on Instagram displays as a vertical video. YouTube Shorts is promoting the vertical video format heavily, and TikTok relies solely on this format. So, if you plan to create videos in 2023, think vertical.
- Keep it Real
Spending a fortune on creating videos no longer meets the cut because consumers of this day and age seek authenticity. Your target audience not only wants to know how you can solve its problems, it also wants to know the story behind your brand. From a business point of view, it’s important to:
- Keep it real
- Create content that your audience finds relatable and useful
- Remain consistent in your messaging
- Video Shopping
Interactive videos give you the ability to offer immersive video shopping experiences to your customers. In 2023, it’s imperative that you give customers the ability to make purchases within your video content without redirection. Another trend that is set to take the video shopping experience to the next level is live shopping. This involves integrating live streams with selling directly to customers within videos.
- Interactive Lead Generation Videos
If you wish to increase leads, there is no better way to do it than through interactive video content. You get to create customizable lead forms that people can fill out even as they continue watching your videos, without waiting for it to finish or needing to visit a different web page.
With 2023 upon us, it’s important to look at what’s been working so far and what to expect in the year to come. Videos are obviously the way forward for reaching out to and engaging with target audiences from across realms, and they also work wonders in improving customer experience.
Once you’ve decided to make the most of what videos have to offer, consider collaborating with a company that lets viewers perform desired actions even as they continue watching your videos, be it completing a form or making a purchase.