Influencer marketing has become a major part of the advertising and marketing world, with influencers using their social media platforms to promote products and services to their followers. However, the way that influencers work with brands is changing, and shoppable video is playing a big role in this shift.
Traditionally, influencers would partner with brands through sponsored posts or sponsored content on their channels. While this can be effective, it can also feel inauthentic to their audience.
Shoppable video allows influencers to seamlessly incorporate products into their content, allowing their followers to shop while they watch. This creates a more authentic and convenient shopping experience for the audience, as well as a new revenue stream for the influencer.
But it’s not just about the convenience and monetization for the influencer. Shoppable video also benefits brands by driving sales and increasing brand awareness. By offering a more interactive and convenient shopping experience, brands can attract and retain customers.
Benefits of Shoppable Video for Influencers
Shoppable video is expected to become an essential tool in the influencer marketing toolkit. Creators who are able to effectively incorporate this technology into their content will have a competitive advantage in the market.
However, it’s important to use shoppable video wisely and in a way that adds value for the audience. Overloading a video with too many products can be overwhelming and may distract from the main content of the video. It’s essential to find a balance and only include a select few products that are relevant to the topic of the video.
Immersive Shopping Experience Right in Video
One of the key benefits of shoppable video is that it allows brands to create a more seamless and immersive shopping experience for their audience. By integrating the purchase process directly within the video, brands can create a more cohesive brand story and make it easier for their audience to take action. This is especially important in the digital age, where countless distractions are competing for a viewer’s attention.
Measuring Your Product & Service Marketing Campaigns
Shoppable video also allows brands to track and measure the effectiveness of their influencer marketing campaigns in a more precise way. By including links or interactive elements within the video, brands can see how many viewers are clicking through to their website and making a purchase. This data can be used to optimize future campaigns and target the most effective influencers for their brand.
Another advantage of shoppable video is that it allows brands to target their marketing efforts more effectively. By partnering with influencers who have a specific niche or target audience, brands can reach their desired demographic more accurately. This can be especially useful for reaching younger audiences, who are often more difficult to reach through traditional advertising methods.
SimuStream has found that shoppable video has a much higher add-to-cart rate than traditional industry standards, with rates of 45-50%, and even up to 70% in some cases. Products viewed through shoppable video also tend to be at a rate of 75%.
Conclusion
Overall, shoppable video represents a major shift in the way influencer marketing is conducted and has the potential to revolutionize the way brands reach and convert their target audience.
By streamlining the purchase process and making it easier for viewers to take action on an influencer’s recommendation, shoppable video has the power to change the game for influencer marketing and drive conversions for brands. As this technology continues to grow in popularity, it will be interesting to see how it shapes the future of advertising and marketing.
