Social Selling With Shoppable Videos – The Next Best Thing in eCommerce

Shoppable videos give businesses the ability to highlight their products and services in interactive formats. They give consumers easy means to determine if they wish to move forward with making purchases, as well as the ability to actually buy what’s on offer. This form of video shopping helps enhance customer experience and also creates a seamless journey that aids in fast-tracking the conversion funnel.

Given the large number of people who turn to social media platforms, incorporating social selling with shoppable videos is the obvious way forward. Not surprisingly, businesses from across most verticals may benefit by taking a look at how interactive videos can help them engage with audiences and increase revenue.

Number Speak

Numbers shared by Google and Meta help highlight the integration between videos, eCommerce, and social media platforms.

  • 63% of YouTube users say they make purchases from brands after seeing them on the platform.
  • 75% of shoppers feel YouTube makes the traditional shopping journey better by providing unexpected inspiration.
  • Brands that incorporate product feeds into their marketing videos benefit through more than a 60% increase in conversions.
  • 83% of Instagram users find out about new products or services through the platform.
  • 81% of Instagram users turn to the platform to learn about products or services.
  • 80% of Instagram users decide whether they should make a purchase through the platform.

Benefits of Social Selling With Shoppable Videos

Video shopping brings with it the potential to increase brand visibility, offer better customer experiences, and boost revenue through faster and more effective customer journeys.

The Entertainment Factor

Scores of people still enjoy window shopping, where they simply look at products in shop windows, with or without the intention to make purchases. In the online world too, several consumers browse through products and services to kill time, just for fun, and to make probable wish lists. Shoppable videos help businesses up the entertainment quotient and give their consumers what they seek.  Getting popular social media influencers to feature in your videos also helps.


The visual format that video shopping relies on helps grab the attention of target audiences from across spheres. Once you have their attention, making use of interactive videos gives you with ability to engage with them, and therefore, the means to increase your outreach manifold.


Higher consumer engagement brings with it an increased likelihood of your target audience making purchases. This is because you rely on realistic and highly engaging videos that provide varied information to help consumers through the decision-making process.

Making the Case for In-Video Shopping

Until not very long ago, shoppable videos required consumers to click on links that would take them to other web pages to continue the buying process.  However, this is no longer the case. You may now offer better customer experiences by letting consumers make purchases from within your videos.

Here’s how it works. You place your products in your videos or live streams and connect your eCommerce store to video platforms. When viewers watch your videos, they may add products to their carts as they continue watching, and even complete the checkout process before the video ends. There is absolutely no need for them to click on links that take them to other web pages.


As convenience becomes an integral part of online shopping and as competition grows, businesses need to look at additional ways to engage with consumers. While videos work very well in increasing engagement levels, giving your customers the ability to make purchases from within your videos is taking the customer experience to the next level.

Now, you may look forward to making the best of what the social media world has to offer through your videos. All you need to do is partner with a company that knows what it takes to successfully integrate eCommerce platforms with videos. Once you do this, you may also give your target audience the means to indulge in live shopping.

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