by Admin | Dec 4, 2022 | Social Selling With Shoppable Videos, The Next Logical Step in eCommerce
Direct-to-consumer (D2C or DTC) brands and businesses continue to grow in the digital world. Many have even changed the very nature of relationships they build and maintain with their target audiences. While consumers now have a plethora of options, from designer wear...
by Admin | Oct 28, 2022 | The Next Logical Step in eCommerce
Do you know that Google Adwords, the world’s first online search advertising tool, was launched in the year 2000? From the first electronic transaction carried out by Michael Aldrich in 1979 and the launch of the first eCommerce business, Boston Computer Exchange, in...
by Admin | Oct 3, 2022 | Gen Z, Social Selling With Shoppable Videos, The Next Logical Step in eCommerce
Video marketing refers to the process of using videos with the aim of promoting and selling products and services over the internet. Videos guide consumers throughout the buying journey and help them make suitable buying decisions. Given the significant consumption of...