by Braden Tobler | Feb 28, 2024 | Gen Z, The Future of Video Shopping, Video Marketing Stats
The digital marketing landscape is undergoing a seismic shift, with video content taking center stage. A comprehensive survey by Adobe Express, covered by Chain Store Age, sheds light on this trend, revealing that a staggering 98% of Gen Z and 91% of millennials...
by Admin | Oct 3, 2022 | Gen Z, Social Selling With Shoppable Videos, The Next Logical Step in eCommerce
Video marketing refers to the process of using videos with the aim of promoting and selling products and services over the internet. Videos guide consumers throughout the buying journey and help them make suitable buying decisions. Given the significant consumption of...