by Admin | Dec 4, 2022 | Social Selling With Shoppable Videos, The Next Logical Step in eCommerce
Direct-to-consumer (D2C or DTC) brands and businesses continue to grow in the digital world. Many have even changed the very nature of relationships they build and maintain with their target audiences. While consumers now have a plethora of options, from designer wear...
by Admin | Nov 21, 2022 | Social Selling With Shoppable Videos, Video Shopping + eCommerce
Shoppable videos give businesses the ability to highlight their products and services in interactive formats. They give consumers easy means to determine if they wish to move forward with making purchases, as well as the ability to actually buy what’s on offer. This...
by Admin | Oct 3, 2022 | Gen Z, Social Selling With Shoppable Videos, The Next Logical Step in eCommerce
Video marketing refers to the process of using videos with the aim of promoting and selling products and services over the internet. Videos guide consumers throughout the buying journey and help them make suitable buying decisions. Given the significant consumption of...