Consider this – you’re watching a social influencer on Twitter and like the product he’s promoting. Soon after, you get the ability to make the purchase without leaving the video. Chances are, you’ll go through with the purchase. This is not far from reality at all, because selling your products through your videos is not just possible, but fairly simple.
Holiday Season Shopping Shifts Online
One of the effects of the COVID-19 pandemic was that it resulted in the quickest increase in e-commerce web traffic since the dawn of online shopping. Even though restrictions eased, the rise of online shopping continued unabatedly. According to data shared by Deloitte, total retail sales in the 2021 holiday season increased by 8.5% from the preceding year. E-commerce sales increased by 11% when compared to the previous year’s shopping season. The increase from 2019 to 2021 stood at a significant 64.1%.
The pandemic also resulted in changed consumer behavior. According to a Shopkick survey:
- 55% of consumers feel that the way they shopped has changed permanently
- 56% expect to shop online more than before
- 57% feel they’ll continue stocking up on essentials
- Only 37% think they will prioritize brand preference over availability
Making the Case for Video Marketing
Video marketing has grown by leaps and bounds in the last couple of years. According to data collated by an Entrepreneur contributor:
- 65% of marketers wish to build brand awareness and 64% of them feel they achieve desired results through videos
- 65% of marketers want to improve engagement levels and 60% of them feel they achieve desired results through videos
- 37% of marketers aim to increase conversion rates and 57% of them feel they achieve desired results through videos
Selling Within Video Content
No matter what type of products or services you sell, if you use videos to market them, you may look forward to better results by letting your target audience make purchases without leaving your videos. You may also use your videos to generate leads by getting your audience to fill out custom lead forms while watching your videos.
How it Works
Selling products or services within your videos is fairly straightforward. You simply need to partner with a company that offers this technology. Then, you supply the videos you already have. These could be product videos, infomercials, advertisements, influencer videos, explainer videos, or practically any other type of video you use to market your offerings.
You get to customize the timing in and timing out of products/services within your videos. Running these videos on YouTube is possible, and you may share them via social media platforms such as Facebook, Twitter, and LinkedIn. Using them in your email campaigns or as banner ads is also possible.
When selling products/services within your videos, you get the option of integrating various e-commerce stores, CRMs, and video platforms. These include:
When you give your target audience the ability to make purchases within your videos, you increase the likelihood of making more sales. When done right, you may expect to see a significant improvement in conversion rates as well as a decrease in shopping cart abandonment. Besides, you also get the ability to increase leads by getting information from viewers even as they continue watching your videos.
Given the number of consumers who will turn online to shop for the holiday season and the effect that video marketing has, it makes sense to use your videos in the best possible manner. Now that you can give your target audience the ability to buy within your video, you may expect even better results than before. What’s important, though, is that you select a reliable partner.