by Braden Tobler | Mar 7, 2024 | Blog, Video Shopping + eCommerce
Amazon and TikTok – and upstart Temu — are in a no-holds-barred fight for the social-shopping supremacy crown, and it’s a saga packed with strategy, innovation, and a good bit of drama. Amazon’s diving deep into social shopping, eyeing those impulse...
by Admin | Mar 7, 2023 | Customer Journey, Ultimate Personalized Shopping, Video Shopping + eCommerce
The digital age has changed the playing field for businesses: customer experience is now an essential element of success. To ensure your customers have a seamless journey, it pays to invest additional effort. We’ll provide you with tips on how to simplify their...
by Admin | Feb 14, 2023 | The Power of Shoppable Video for Shopify Stores, Video Shopping + eCommerce
Ask any modern-day marketer about the importance of using videos as a marketing tool to improve customer experience, and the answer will be near-unanimous. This is because videos serve as an excellent medium to reach out to audiences from different demographics the...
by Admin | Nov 21, 2022 | Social Selling With Shoppable Videos, Video Shopping + eCommerce
Shoppable videos give businesses the ability to highlight their products and services in interactive formats. They give consumers easy means to determine if they wish to move forward with making purchases, as well as the ability to actually buy what’s on offer. This...
by Admin | Nov 1, 2022 | Video Shopping + eCommerce
eCommerce continues to evolve at a rapid pace, and it’s plain to see that consumers now have way more choices than they did even a decade ago. Consequently, this has caused marketing strategies to shift in more ways than one. In today’s fast-paced online marketplace,...
by Admin | Oct 21, 2022 | Blog, Video Shopping + eCommerce
We live in a day and age when most consumers turn online to learn about different types of products and services as well as to make purchases. While content still remains king in the world of digital marketing, its evolution over the last few years is clear. Sure, a...
